Post by account_disabled on Dec 4, 2023 10:28:53 GMT
Interaction with customers There are many forms, many channels, whether it's commenting on posts. Chatting via message box Telephone calls, emails, and the use of hashtags as mentioned above. But besides these methods There is another way to create interaction between brands and customers as well. It also allows for interaction between customers and customers, which is the "Online Community". Examples of online communities for Starbucks and Sephora brands Starbucks Source: landt.co Sephora Source: landt.co Online Community serves as a platform for customers to chat and interact with each other in a casual way. About the brand It connects customers with people who like or are interested in the same things. It also helps build a deeper relationship between these groups and the brand.
Statistics from the-cma.com indicate that 37% of shoppers are attracted to brands. Because of the Phone Number List online community that the brand provides Having this group as an option for customers to have the opportunity to know. Talk more about the brand Help them trust the brand. and increase the opportunity to make purchasing decisions In addition to this Having an online community where people exchange opinions about brands. It also helps us understand customer needs more easily. on our own platform It reduces the process of searching for information from other sources about opinions about brands. Below is an example of an online community on Sephora's website where people can discuss skincare products. Sephora cosmetics can be viewed and exchanged images of product use.
Activity updates including discussing other topics related to beauty can be exchanged, etc. Source: sephora.com 4. Emphasize “truth” rather than “perfection” Over the years Trust in brands is harder to come by than before. Due to the ease and speed of accessing information on online channels Make the presentation of "truth" desired by people. Rather than a presentation that emphasizes perfection too much. Stackla research indicates that 86% of buyers view authenticity, authenticity, and authenticity as important factors in their purchasing decisions. There is also research that 90% of millennials say that truth, authenticity, and authenticity are important in building a brand. They prefer brands that are “real (Real) and natural (Organic)” more than brands that create an image of “Perfect”. Example of a promotional photo from Kylie Jenner's cosmetics brand that focuses on showing off the model's skin. To present the truth of women's skin. Having defects on the face is normal. But it has a unique beauty. It's also attractive. This is a trend that has made Kylie's brand very popular.
Statistics from the-cma.com indicate that 37% of shoppers are attracted to brands. Because of the Phone Number List online community that the brand provides Having this group as an option for customers to have the opportunity to know. Talk more about the brand Help them trust the brand. and increase the opportunity to make purchasing decisions In addition to this Having an online community where people exchange opinions about brands. It also helps us understand customer needs more easily. on our own platform It reduces the process of searching for information from other sources about opinions about brands. Below is an example of an online community on Sephora's website where people can discuss skincare products. Sephora cosmetics can be viewed and exchanged images of product use.
Activity updates including discussing other topics related to beauty can be exchanged, etc. Source: sephora.com 4. Emphasize “truth” rather than “perfection” Over the years Trust in brands is harder to come by than before. Due to the ease and speed of accessing information on online channels Make the presentation of "truth" desired by people. Rather than a presentation that emphasizes perfection too much. Stackla research indicates that 86% of buyers view authenticity, authenticity, and authenticity as important factors in their purchasing decisions. There is also research that 90% of millennials say that truth, authenticity, and authenticity are important in building a brand. They prefer brands that are “real (Real) and natural (Organic)” more than brands that create an image of “Perfect”. Example of a promotional photo from Kylie Jenner's cosmetics brand that focuses on showing off the model's skin. To present the truth of women's skin. Having defects on the face is normal. But it has a unique beauty. It's also attractive. This is a trend that has made Kylie's brand very popular.