Post by account_disabled on Jan 6, 2024 9:36:00 GMT
With the aim of regulating the advertising of betting houses, the Ministry of Consumer Affairs promoted a Royal Decree that was published in the Official State Gazette (BOE) at the beginning of November and which includes the new measures that set the pace of this sector. . Some measures that also affect betting and gambling advertising , which can only be broadcast on radio television from 1 to 5 in the morning. But the regulation plans of the Ministry led by Alberto Garzón do not only affect the advertising of betting houses. The increase in VAT from 10% to 21% for certain beverages will also have an impact on advertising in the food sector on different channels, since restrictions are expected on commercial communications for these products in content intended for children.
If product advertising is finally limited at certain times, there may be consequences for advertising investment and also for the entire economy and employment , according to statements from the Spanish Phone Number List Federation of Food and Beverage Industries (FIAB) granted to El Mundo. . In fact, brands such as Cuétara, Danone and Nestlé , some of the main advertisers in the food sector on television cited by the media, could be significantly affected by the new measures. As Alberto Garzón detailed in LaSexta's Objective a few weeks ago , the new regulation on the food sector includes front labeling - under the name Nutriscore - that will classify supermarket products to indicate whether it is healthy or No. In that same program, the minister made reference to his plans to regulate the advertising of children's foods and prohibit it when it comes to more harmful foods.
FIAB stated that the increase in VAT on sugar is a "regressive tax that would affect the most disadvantaged classes." For its part, the Spanish Association of Advertisers (aea) assures in statements reported by the media that " prohibitions go nowhere" and that "diets should be controlled, not products . " Alberto Garzón's objective is to approve a royal decree that presents the new regulation in the food sector throughout the first half of 2021. These new limitations that Consumption intends to promote would add to the blow that the advertising sector is dealing with as a result of the coronavirus pandemic and that has caused a large drop in investment. According to InfoAdex, in the first nine months of the year, advertising investment plummeted by 22.2% , standing at 3,308.8 million euros compared to the 4,251.1 million registered in the same period of 2019.
If product advertising is finally limited at certain times, there may be consequences for advertising investment and also for the entire economy and employment , according to statements from the Spanish Phone Number List Federation of Food and Beverage Industries (FIAB) granted to El Mundo. . In fact, brands such as Cuétara, Danone and Nestlé , some of the main advertisers in the food sector on television cited by the media, could be significantly affected by the new measures. As Alberto Garzón detailed in LaSexta's Objective a few weeks ago , the new regulation on the food sector includes front labeling - under the name Nutriscore - that will classify supermarket products to indicate whether it is healthy or No. In that same program, the minister made reference to his plans to regulate the advertising of children's foods and prohibit it when it comes to more harmful foods.
FIAB stated that the increase in VAT on sugar is a "regressive tax that would affect the most disadvantaged classes." For its part, the Spanish Association of Advertisers (aea) assures in statements reported by the media that " prohibitions go nowhere" and that "diets should be controlled, not products . " Alberto Garzón's objective is to approve a royal decree that presents the new regulation in the food sector throughout the first half of 2021. These new limitations that Consumption intends to promote would add to the blow that the advertising sector is dealing with as a result of the coronavirus pandemic and that has caused a large drop in investment. According to InfoAdex, in the first nine months of the year, advertising investment plummeted by 22.2% , standing at 3,308.8 million euros compared to the 4,251.1 million registered in the same period of 2019.